If acquisitions were a core part of BAT's business model then overpaying would be a serious problem, but it seems that this was a one-off event so the fact that management seems to have overpaid is less of an issue
Tobacco Leaf, Its Culture and Cure, Marketing and Manufacture: A Practical Handbook on the Most Approved Methods in Growing, Harvesting, Curing, Packing and Selling Tobacco, Also of Tobacco Manufacture
They also tend to have higher rates of pneumonia and bronchitis
Among students who reported they were currently using a tobacco product, 72.8% of high school students and 59.6% of middle school students reported using flavored products, including: 68.8% of current e-cigarette users, 46.7% of current cigarette smokers, 41.9% of current cigar smokers, 48.0% of current smokeless tobacco users, 31.2% of current hookah users, and 31.4% of pipe tobacco users